Connect with your LinkedIn followers on a whole new level. Learn how to post a video on LinkedIn, which videos perform best, and why video is essential.
LinkedIn is hands-down one of the best platforms in which to express your brand, in a professional capacity. However, if you limit yourself to text content, you miss out on several benefits, the biggest of which is the ability to connect with followers on an emotional level. To help your brand realize its potential and capture the attention of your audience, strengthen your profile with video.
Step 1: Head to the Right Page
You can upload videos to two different pages on LinkedIn: Your business page or your personal profile. If you manage more than one page, this step is particularly important.
Step 2: Upload the Video
Once you’re on the appropriate profile, look for the “Start a post” text field. From here, you can write a text post, and choose to upload a photo, video, or document. To upload a video, click the video button and choose the appropriate file.
Make sure it meets LinkedIn’s video requirements, which you can find on the site’s FAQ page. These are some key specs to remember:
- Max file size is 5GB
- Videos must be longer than 3 seconds, and shorter than 10 minutes
- Aspect ratio must be between 1:2.4 and 2.4:1
If you’re uploading the video to a business page, you can add a caption. Do this by clicking the pencil icon in the video player. This feature is not available on personal pages.
Step 3: Add a Description
Give viewers context by creating a brief video description. If you want viewers to visit a different page after watching your video, include a link to the page and a call to action. You can also tag people in the description.
Step 4: Share Your Video
Before you share, make sure your privacy settings are correct. Go to the bottom right hand side of your post and select “Post Settings.” Decide whether you want your video to be visible to the public or if you’d like to target specific followers. Then hit confirm and share.
What Types of Video Performs Best on LinkedIn?
Now that you know how to post a LinkedIn video, you need to decide what to post. Below is an overview of the best performing video types, based on LinkedIn’s internal usage insights thru partner Animoto:
- Industry insight videos
- Webinar event promotions
- Trending news videos
- Company intro videos
- Event recap videos
- New launch promo videos
As already mentioned, native videos perform the best. However, embedded videos and LinkedIn ads also perform well — in certain circumstances.
Top image via NotionPic
Get more advice about using creative content for your business:
- 9 Fresh Ideas for Designing Creative Business Cards
- Getting Started with LinkedIn: 5 Strategies to Stand Out
- Why Your PowerPoints Need a Master Template (and How to Make One)
- 5 Types of Engaging Emails Your Customers Will Love
- What Makes a Good Instagram Feed and How to Create One
The post A Super Quick Guide to Using Video on LinkedIn appeared first on The Shutterstock Blog.
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